about us: We are thrilled to bring our concept bike shop to
Broomfield Our aim is to bridge the gap
between the boutique shopping experience and
the cycling industry.
We are excited to bring you a clean, minimal, modern
space that will showcase the bikes and parts that we
choose to stock.
We are fit forward thinkers who believe that the fit
of the rider to the bike is more important than the
bike itself. We exclusively use three dimensional
motion capture bike fitting technology.
We offer a full variety of repair service for every
bike and every budget.
We are a full service repair shop.
Our service process is a little different than what you may have come to expect.
When you come to drop off your bike, we will put in in the stand right away and go over the bike with you there. That way, we can offer our recommendations about what the bike actually needs and avoid any suprises at pick-up. While we would love to create a standard menu of services and let you pick what is best for you, we have found it to be far more cost effective to understand what the bike actually needs and start from there. Once we complete this evaluation, we can dial the service up or down to suit any budget and performance needs.
With Barnetts trained and USCF certified race mechanics on staff, you can rest assured that we will have your bike in perfect working order when you get it back.
You can drop your bike off anytime...even outside of business hours! Just call us at 720.253.1217 and let us know what time is best for you.
Bicycle Purchases at Estelle
(6, March 2010)
We're of the thinking that most bicycle purchases are fairly big decisions and we take the time to not only help you pick out the bike that will be the best for your goals and your budget, we also fit you to that bike using our Retul fit system.
We suggest you bring in your current bike so we can use it as a template for the things that will change on the new bike. We also use this bike to do an initial fit (instead of a sizing) so that the new bike will not only be the right size, but will be set up to your exact (to the millimeter) specifications at pick-up.
Once we have the new bicycle built up, we bring you back in for a final fit where we make sure we have set the bike up perfectly to maximize your enjoyment and performance on the new machine.
We're Open!
(7, December 2009)
We cut it a little bit close...but we're ready to go in plenty of time for the holidays. Our displays are up, the shop is fully operational, and our friends at Red Bull provided us a cooler with enough product to ensure every middle schooler in Broomfield will run the mile in under 12 minutes.
We have demo bikes in stock from Turner and BMC with bikes from Felt Racing coming later this week. Look for Oakley product in the next 2 weeks as well.
We'd love to help you get the perfect Christmas gift and as always, any bike purchase will include a custom fit (not just a sizing) and a bike that is uniquely set up for its rider.
Because we still believe in Santa, we'll play the role of 'North Pole' and store your bike or product for you thru the 24th. If you've been extremely nice, or charmingly naughty in certain cases, we will up our role to 'Rudolf' and hit you with a late PM or early AM delivery on the 24th or 25th! Complimentary, of course.
Our holiday hours will be fairly extensive, and we would love to open the shop just for you. Call us at 720.253.1217 to discuss a time that would be best and think of your appointment as more of a confirmation that we will be here, not as a high pressure sales situation. More detailed hours can be found on the 'Contact' page.
It's coming together
(2, November 2009)
Our first shipment of fixtures arrived this week. We tried to keep it as subtle as possible...so naturally we chose chrome and glass to go against the cinderblock walls. Unfortunately for all you pegboard lovers, we have chosen to do without.
You can see some preview pictures on the 'images' page. As always, your feedback is appreciated.
Interior Design this Weekend
(14, October 2009)
Our concept calls for a well designed store.
We are determined to create a space that is different than the places cyclists are used to seeing. We want a useable space that you will enjoy visiting and be proud to call your bike shop. We took a service first approach when deciding how to use our space and an art/boutique approach to designing it.
We have enlisted the help of some fancy designers to make this happen. Our design team has worked on retail projects from Seven Jeans in LA to Alexander McQueen in the Wynn in Vegas.
We look forward to creating the most unique, appealing bike shop around and could use your help. Anything you'd really love to see? Email us using the form on the contact page!
For years, professional cyclists have used bike fits to increase performance by acheiving a more comfortable, more powerful position on the bike. Finally, the technology that was formerly reserved for the pros has become available to every cyclist.
We created our shop to better our clients enjoyment of the sport. There is simply no better way to do that than with a great fit. Cylists of all abilities and riding styles will love having more comfort, power, and overall control of their machine.
Bike Sizing vs. Bike Fit
There are many differences between a bike sizing and a bike fit. A bike sizing is simply a sales tool. Perhaps this sounds familiar: the salesperson takes some measurements (inseem, height, eye color, etc.) and then tells you what size bike you need, which coincidentally matches the size of bike they have in stock. Sometimes they'll put you on a trainer or watch you pedal around the parking lot, make a guess at your seat height, and you'll be on your way...with an expensive bike that may or may not fit you.
While the aforementioned method may get you the right sized bike, it fails to look at the important biomechanical functions that occur in the body with every pedal stroke. Whether competing in the tour or just riding down the road, your strength, flexibility, prior injuries and riding style are just a few of the components that must be addressed when determining the optimal position on the bike. A proper bike fit addresses the rider and the bike individually and creates the best posible relationship when the two come together.
Retul
We chose a Retul fit system because it's simply the best fitting tool we've ever seen. Our Retul system allows us to gather real-time, three-dimensional data to gain an amazingly accurate understanding of what happens while the rider is actually riding their bike. We look at data from several different workloads and both sides of the body to understand patterns in the riders fit and pedal stroke. We couple this data with information gained from the rider about their cycling history and goals, as well as infromation gained from a physical assessment, to chose which changes to make.
After we've perfected your position on the bike we take more data sets to make sure everything where it should be. Our fits are gauranteed so we encourage you to take your bike for a few rides, let us know how you feel, and tell your friends why you're actually smiling on your bike rides now.
concept:
One of the best parts about starting from scratch was being able to rethink the way people buy bicycles and accessories. When we thought about our past purchases, we couldn't help but get a small pit in the stomach from all of the money we'd spent on things we hadn't been able to try first.
We created our demo program to allow our customers to try a broad range of products...and not just bikes!
bikes:
-BMC ProMachine, full SRAM Red build
-BMC FS01 (100mm Carbon MTB), Full XX Build
-BMC SP01 (Ladies Road)
-BMC RaceMaster
-Felt Compulsion
-Felt Nine Elite
-More coming Soon!
zipp speed weaponry:
-404 Tubular wheelset
-808 front 1080 rear tubular wheelset coming soon!
-Yes, this wheelset is available for your event. Contact us to make a reservation as soon as possible
small print:
As you might expect, we have many more products and we will be happy to swap them on to your bike so that you can experience the change from each individual component.
We charge for demos to protect our products, but the fee's aren't over the top. All demo charges will directly apply to any product this demo helps you decide to purchase.
contact information:
11542 Colony Row
Broomfield, CO 80021
720.253.1217
sean_estellebicycles.com
Fits are by appointment only on a first come, first served basis and
typically require a 2-3 hour window.
Fits and service are available 7 days a week and also after working hours on weekdays. Shop is closed to the public on Sunday and Monday for uninterrupted fitting.
Contact us so we can make sure we are open at the time that is most convenient for you!
Notice the XX Fork. Try it here!
14lb SRAM Red Build
Copywrite 2009 Estelle Bicycles, Inc. All Rights Reserved
